Experiences
Founding designer
HappyIO
Designed customer feedback/insights tool from zero state to live MVP, conducting user research, problem framing, and competitor teardown to prioritize features and clarify positioning.
Created reusable UI patterns, flows, and interaction logic structured for developer workflows, enabling engineering to deliver iterative features with minimal revisions through daily collaboration.
Co-founder
Dizai studio
Co-founder Dizai studio in 2024.
Providing comprehensive UI/UX services, managing the transition from initial client discovery to high-fidelity prototyping and developer hand-off.
Built token driven Figma library with variables and structured components, standardizing spacing, type, states, and patterns.
Product designer
B13 Technology
Delivered end-to-end experiences for web/mobile onboarding, core workflows, and repeat-use features, translating customer insights into dev-ready flows that reduced build ambiguity.
Aligned engineering, BA, and client teams on outcomes via qualitative analytics and scoped priorities for tighter execution.
Senior Graphic designer
Tomorrow Group Singapore
Design branding, marketing kit and presentation slide for clients.
Supported mobile app design and campaigns
Brand Designer
Bap mini studio - founder
2015
Nov 2021
Managed full-cycle branding projects across industries, building repeat clients through strategic clarity and execution.Supported mobile app design and campaigns
UI Designer
Officience
Jan 2014
Jun 2015
Designed responsive interfaces with production-ready specs, guiding teams to mobile-first practices during handoff.
Skills
UI & UX design
Competitor Research
Product Discovery
Problem Solving
Design System
Wireframe
User Research
Branding
Figma
Framer
Prototying
Vibe coding